What is Digital Marketing?
Digital marketing involves many moving parts of the business that work together. These moving parts are necessary in order to build interest in the potential buyer, increase the number of leads, and build the trust needed to close the deal. Digital marketing is the presentation of the business through online platforms such as your website, social media platforms, advertisements, collaborations with other companies, or any other online platforms that your business uses to reach your target audience. In the simplest form, digital marketing is how you conduct your business through online channels. So, why explain what marketing is in the social media management window? The reason being, in order to understand how to manage social media platforms, it is necessary to know how to present your business on online platforms.