What is Digital Marketing?

Digital marketing involves many moving parts of the business that work together. These moving parts are necessary in order to build interest in the potential buyer, increase the number of leads, and build the trust needed to close the deal. Digital marketing is the presentation of the business through online platforms such as your website, social media platforms, advertisements, collaborations with other companies, or any other online platforms that your business uses to reach your target audience. In the simplest form, digital marketing is how you conduct your business through online channels. So, why explain what marketing is in the social media management window? The reason being, in order to understand how to manage social media platforms, it is necessary to know how to present your business on online platforms.

What is Social Media Management?

Social media management is more than just posting images and posting updates about the business. It involves content creation, copywriting, marketing, target audience engagement, and promotion. With social media management services, you are able to increase the reach, influence conversions, and open doors for new opportunities for your business. Social platforms provide businesses with a great opportunity to build an online presence and a reputation that your company wants to be known for. This is all through social media channels such as Facebook, Instagram, Twitter, Pinterest, and Linkedin. Knowing which platform to use is just as important as knowing how to market your business. Our team has great expertise in growing companies and bringing in new leads through social platforms.

Adobe

“Social media is the most relevant advertising channel for 50% of Gen Z and 42% of millennials.”

Ambassador

71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.

Forbes

“A Nielsen study commissioned by Twitter revealed that one in four new vehicle purchasers in the U.S. used Twitter to help them make their decision to purchase.”

Curalate

“50% of consumers say that seeing user-generated content would increase their chances of buying products through a brand’s social media.”

Active and engaging social media platforms open up doors to new opportunities. Whether you are in a product or service business, social media is the key to operating a successful company. Our services provide you with the essential tools that enable you to track the performance of your business on social media platforms.