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BRANDING SARAH RASKEY

Introduction

We at NOVAHIGHT are thrilled to unveil the new branding identity and logo design for the exceptionally talented Sarah Raskey, now rebranded as RASKEY. As an artist who defies the conventional boundaries of art and therapy, Sarah’s work transcends traditional art forms, making a profound impact on both the viewer and the broader community.

Project Details

Client: Sarah Raskey (RASKEY)
Focus: Modern, Minimalistic Rebranding and Logo Design
Objective: The challenge was to create a branding identity that appeals to a contemporary and upscale audience. The design needed to be both modern and minimalistic, incorporating a signature strikethrough element that reflects the distinct style found in RASKEY’s artwork.

Design Elements

The primary logo features a modern custom font with a minimalistic strike-through line, representing RASKEY’s signature in her work. Additionally, a secondary logo was designed as a versatile symbol, merging the letters of “RASKEY” into a compact, square design. This dual approach in branding allows for diverse applications across various mediums and contexts.

Outcome

The new branding and logos embody the fusion of luxury and modern art, capturing the transformative essence of RASKEY’s work. This rebranding not only elevates her presence in the art world but also aligns perfectly with her vision of connecting with an audience that appreciates luxury and modern design.

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