“Heineken Light reached 54% of audience — 35 million people — in just three days using video ads on Facebook.”

THE INFLUENCE ON BUSINESS FROM DIGITAL MARKETING AND ADVERTISING
Inc.
“More than half of consumers who click on native ads do so with the intention of purchasing something, compared with just 34 percent who click on banner ads”
Forbes
“88% of marketers say they have seen an increase in business from using personalization tactics, like for example ad targeting.”
Sprout Social
“90% of consumers are more likely to engage with posts that embrace the company’s personality.”

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